Swot and Pestle - 1359 Words

SWOT PESTLE Analysis SWOT and Pestle analysis is a strategic analysis tool that feeds important information into the business strategy formulation process. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. SWOT is used to determine the current position of an organization. The first two components pertain to internal factors and the latter two concern external issues. Pestle (or PEST) is an acronym for Political, Economic, Social, Technical, Legal and Environmental analysis. Pestle is a tool for assessing the external context of an organization (Bee, 1998). Sequence Pestle can be used alone or in combination with SWOT. If combined, Pestle analysis is done first to provide a context for SWOT analysis (Basu, 2004). Pestle†¦show more content†¦The beauty of SWOT and PESTLE are their simplicity and the fact that they are applicable in every market. Let’s talk about SWOT †¢ Strengths These are the strengths within your organisation. What exactly is it about you and your business that is better than the competition? Examples might include quality products, advanced technology, advanced knowledge and a long established business. Identifying the strengths of your current business or a new venture can improve the efficiency of your sales and marketing efforts – it helps you to visualise the unique selling point of your business which helps you write better sales copy, create better sales letters, make more successful sales calls and develop smarter marketing campaigns. †¢ Weaknesses Be realistic about what is weak about your business. Are you less advanced than the competition or do you produce lesser quality products? Understanding what is weak about your business can help you to negate these shortfalls, you might produce lesser quality products BUT you are cheaper. Having an awareness of your weaknesses allows you to be smarter with your marketing messages, it helps you to determine which promotional battles to fight and which ones to avoid. For example, the British supermarket chain Morrissons doesn’t profess to being the cheapest supermarket, but instead it chooses to compete on produce quality and freshness. Only pick fightsShow MoreRelatedCadburys Swot and Pestle1329 Words   |  6 PagesSWOT analysis Strengths Cadbury has a strong manufacturing competence, established brand name and a leader in innovation. People trust the company and support the brand. Cadbury’s is fully focused on chocolate, candy, and chewing gum, with a unique understanding of consumer in the segments. This allow Cadburys to be able to put all efforts and resources into just this area, concentrating all RD and marketing here and not using money in other areas. Ability to respond to the market needsRead MoreStrategic Marketing Pl Pestle Framework And Swot765 Words   |  4 PagesThese factors are divided into two categories: macro environmental factors and internal environmental factors .Porter’s five forces model, PESTLE, GE Matrix, BCG matrix and SWOT analysis is a list of aid tools that can be used in purpose of analysing the factors and obtain strategic marketing plan. The given paper aims to provide further details about both of PESTLE framework and Porter s Five Forces model which are used to analyse the macro environmental factors, focusing on, the usefulness of eachRead MoreBusiness Benefits : Swot Analysis And Pestle Analysis1275 Words   |  6 Pages1. Valentinos, Mission Statement, Three Business Benefits, SWOT Analysis and PESTLE Analysis. - Mission Statement To guide persons to the right path in their relations with a high level of privacy and confidentiality. - Three Business Benefits - SWOT Analysis Strengths: 1. The long established brand name and the stability performance as a result of the experience gained during the years of work. 2. The use of high technology and experienced staff who are ready to meet the members needs. 3Read MorePESTLE, PORTER and SWOT analysis of LUKOIL Essay2595 Words   |  11 Pagesthe organization; provides standards for allocating organizational resources; establishes a general organizational climate; shows purpose and direction. Consequently, mission and vision are clear and give a lot of advantage. 3. Macro-environment (PESTLE) At the beginning of this part, it is necessary to mention some relevant facts: Population in Russia: 139mln Area: 17mln sq. km Time zones: GMT +2 to +11 9th largest economy in the world in terms of GDP, reaching USD 2014,8 bn 2013 Exports andRead MoreSwot and Pestle Alcohol Industry Essay2215 Words   |  9 PagesStrengths The market of online drinks retailing has grown very strongly these last five years, increasing by 123% between 2005 and 2010. Quantitatively, the market was valued at  £370 million in 2005 and more than  £740 million in 2009. More importantly, a survey of Mintel assumes that the market will continue to grow in the next five years, though more slowly (59%). By the year of 2012, which is for our business the year of setting up, the market should go past the  £1 billion mark. Read MoreSwot and Pestle Analysis of Coca Cola4166 Words   |  17 PagesMANAGEMENT 210 Table of contents EXECUTIVE SUMMARY---------------------------------------------------------------------page 3 INRODUCTION--------------------------------------------------------------------------------page 4 INTERNAL ENVIRONMENTS---------------------------------------------------------------page 5 EQUIPMENT-----------------------------------------------------------------------------------pageRead MoreEssay on Analysis of Toyota Corporation (Swot, Pestle)3625 Words   |  15 Pageshave choices and decide on which car model suits their needs and the auto makers have to meet this need. Toyota should see the buyers as key factors in deciding their brand model and this would automatically increase their revenue and profits. PESTLE ANALYSIS OF TOYOTA MOTORS Any organisation makes decisions based on its external environment. For a global brand as Toyota, this is no different. Some of these external factors are analysed below: POLITICAL FACTORS: Toyotas presence in JapanRead MoreSwot Analysis : Tesco s Stock Market Share Using The Swot And Pestle Analysis1569 Words   |  7 Pagesthe SWOT and PESTLE analysis. In doing so, the individual components of SWOT and PESTLE analysis are applied to Tesco. SWOT analysis is a method or ‘framework’ used for business analysis. It serves as a useful tool for companies, thereby aiding their evaluations, giving them clarity in direction as well as the ability to strategies with others to make well-informed choices and decisions. In other words, it is a way of analysing a business, its resources and environment (Riley 2014). The SWOT acronymRead MoreEssay on Balfour Beatty Pestle and Swot Analysis5018 Words   |  21 PagesUnilever Financial Analysis Thuy Tran Tania Vaswani Pardis Anvari Taran Kandhari 13981068 14042506 14105445 14008599 1 Table of Contents 1-Executive summary ......................................................................................................................... 3 2-Introduction ..................................................................................................................................... 4 2.1-About FMCG Industry.............................Read MoreSwot, Pestle and Porters 5 Forces Analysis of Pepsi Co2619 Words   |  11 PagesSWOT, PESTLE and Porters 5 forces analysis of Pepsi Co Please Read This Carefully First!!! The intended purpose of Our research papers is that they are used as models to assist in the preparation of Your own research papers. 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